In the UK alone, we consume over 1.4 billion meals every week.

Yet our industry is too often led by profit and we are risk averse. This results in poor quality meals, poor packaging, a lack of healthier options, and no appetite to change.

Now is the time to challenge the status quo and be led by our consumers. Plus there is an urgent need to act fast for our planet.

The Meals Collective was founded by Olly Pinder in 2022 with the sole purpose of creating better meal occasions for people and the planet.

We believe by coming together we will have a greater impact. So let’s share experiences, ideas, and insight to make meals better.

Where it all began

Olly has been fortunate to work at the forefront of the food industry since 2010 and has had a diverse career spanning a variety of roles in meals innovation, commercial, eCommerce and retail buying. He has worked for market-leading food businesses, with 8 years in eCommerce and 7 years in omnichannel retail.

These experiences have helped form The Meals Collective:

• scaling gousto 10x in 3 years (the UKs No 1 Recipe Kit) - taking the business to 70,000 orders per week.

• leading the Meals mission team at Co-op, driving transformation across 2,500 convenience stores and their growing quickCommerce channel.

• managing Dairy, Produce and Frozen for ocado.

• creating an award-winning gourmet food retail concept in Qatar Airport in 2014.

• dark kitchens, creating delivery only ‘meal’ brands, leading DTC trading teams and more.