What we do.

  • We’re building a powerful collective of businesses who all want to create better meal occasions for people and the planet.

    Benefit from our connections with retailers, packaging designers, marketing and digital professionals, food and drink manufacturers, exporters, travel retail operators, and more.

    Join us for fast introductions, advice, new ideas and to be amongst liked-minded people.

  • Do you want to meet like minded food professionals who consistently challenge the status quo and strive to create better meals?

    Join one of our FREE Meetups - coming soon.

  • With our collective, we’re able to introduce you to new opportunities beyond your core business channels.

    From setting up your DTC business, to quickCommerce and virtual food delivery brands, to licensing and export to the Far East and Middle East.

    We work across grocery retail, eCommerce, travel retail, hospitality, food service, aviation, export and events.

  • We help you determine what products you should sell; help you innovate, and establish how to sell your products to maximise opportunities within the meals industry - all while being purpose led.

    From product development and branding, to logistics and supply chain, and from supplier engagement to commercial strategy - we’re here to help.

What is the collective?

We believe by working across sectors and professions, we can make a greater impact.

We’re all focused on creating better meals and challenge the status quo, working across different areas:

These include:

  • Restaurants

  • Pubs and Cafes

  • QSR

  • Food to go

  • Retailers

  • Branded food and drinks

  • Manufacturing

  • Dark kitchens

  • qCommerce

  • Direct to Consumer (DTC)

We learn from each other and inspire change and action.

Here are some examples of how it can benefit you:

  • A broader, more holistic approach

  • Introductions to our collective and network

  • Retailer introductions

  • New sales listings

  • Access to trusted packaging experts

  • Export opportunities

  • Use of innovation and insight agencies

3 ways to better meals

We’re here to create better meal occasions for people and the planet, together.

This means developing better recipes, products, packaging, supply chains and more; whilst reducing food waste and optimising your value chain.

We want to give more people, better meal choices, and drive positive change.

To do this, we focus on 3 areas via our collective, consulting, advisory services and events:

What you sell

  • Consumer insight: sourcing, generation and food safaris

  • Range reviews

  • Product strategy: creation, product positioning, roadmaps

  • Innovation: ideation and agile execution

  • Branding: re-branding, own brand creation

  • Supplier engagement: introduction, sampling, on-boarding

  • Sustainable packaging: design, artwork and production

  • Procurement strategy

Where you sell

Channel strategy & diversification across:

  • Retail

  • Hospitality

  • DTC

  • quickCommerce, eCommerce

  • Dark kitchens and virtual brands

  • Export

  • Aviation and travel

How you sell

  • Go to market strategy

  • Value chain optimisation

  • Sustainable supply chain: set up and optimisation

  • Commercial strategy: category planning, JBP planning

  • Trade planning: maximising opportunities across the year

  • Merchandising: online, offline, visual, POS

  • Team training and development