We believe the meals industry must do better for people and the planet. By providing healthy challenge, we can inspire change.

Better means:

More accessible

More sustainable

More customer-focused

Better recipes and nutrition

We’re here to spark new ideas through:

Food safaris – curated journeys to feed your strategy.

Our upcoming Rethink Report.

Real world experiences and future-focused solutions.

Stories, posts, and tools designed to provoke, excite, and move us forward.

With a community of 100+ forward thinking businesses, we act as a conduit — connecting:

Retailers ↔ Brands

QSRs ↔ Ingredients

Startups ↔ Scaleups

Innovators ↔ Operators

We help you find the people, energy, and opportunities to move faster, smarter, and more meaningfully.

Working with retailers, brands, and startups to shape better product strategies, improve commercial performance, and respond to changing consumer needs. We bring clarity to complex challenges, and:

✔️ Energy to cross-functional teams

✔️ Practical, creative strategy that leads to action

✔️ A collaborative style that helps businesses think differently